COMPETE.! - European model of strategic competence management in small and medium enterprises in tourism sector

The EU tourism industry has difficulties in attracting the necessary skills and is confronted with a high turnover in personnel.

This is due to a mismatch between the demand for skills from the tourism sector and current skills supply provided through education and training, as well as the sector's reputation for sometimes unfavorable working conditions- especially in HORECA sector.(Study on the Competitiveness of the EU tourism industry. Final Report, 2009).

According to Eurostat (EU-25, 2005) more than 90% of companies in this sector employ fewer than 10 workers.

A problem related to these micro-sized enterprises is ensuring the continuation of the company after the first generation and, connected with this, the transfer of knowledge


Project aim

The aim of the project is professionalization of HORECA companies on the European level through using the model of strategic competence management for individual development of employees and common competence standards.

In the context of EU and national policies, the particular aims of the project include:

The Partnership

The partners of the project are companies and institutions from countries where tourism is an essential sector of economy:

The partnership was created in a way that content-related and organizational possibilities could be provided.

The organizations and companies engaged in the project are experienced in training and HR consulting, as well as have experience in realizing training projects, including international ones.

The partners are both, private companies working for profit as well as non-profit institutions and organizations.



The project will bring amongst other the following results:

The guidebook will include:

1. Assumption of the model of strategic competence management in SMEs in HORECA sector

2. Methodology for development of strategic plan by the company

3.Methodology of measuring competencies

4. Manual for users of the ICT tool

5. Recommendations for companies, institutions and organizations on practical exploitation of the results of the competence management.

The main impact of the project will be systematic and directed professional development of tourism sector employees.